The Graceful Cookie vs No Cookie · Bay Area shelf head-to-head
The Graceful Cookie and No Cookie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Graceful Cookie carries more Brand PowerThe Graceful Cookie is in more Bay Area grocersThe Graceful Cookie fields the deeper lineup
The Graceful Cookie
No Cookie
26
brand power
15
11
products
3
2
categories
1
6
subcategories
3
6
grocers
5
$1.27
price per oz
94.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Graceful Cookie▭ No Cookie
Distribution · 30% of score25·21
T
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Graceful Cookie
only No Cookie
no top category The Graceful Cookie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Graceful Cookie · 3
only No Cookie · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Graceful Cookie · No Cookie