The Humble Goat vs Vermont Creamery · Bay Area shelf head-to-head
The Humble Goat and Vermont Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vermont Creamery carries more Brand PowerVermont Creamery is in more Bay Area grocersVermont Creamery fields the deeper lineup
The Humble Goat
Vermont Creamery
9
brand power
50
2
products
18
1
categories
4
1
subcategories
8
1
grocers
16
$4.59
avg price
$8.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Humble Goat▭ Vermont Creamery
Distribution · 30% of score4·67
T
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Humble Goat
no top category Vermont Creamery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Humble Goat · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Humble Goat · Vermont Creamery