The Hummus Guy vs Baba Small Batch · Bay Area shelf head-to-head
The Hummus Guy and Baba Small Batch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Baba Small Batch carries more Brand PowerBaba Small Batch is in more Bay Area grocersBaba Small Batch fields the deeper lineup
The Hummus Guy
Baba Small Batch
12
brand power
30
4
products
9
3
categories
3
3
grocers
12
$6.41
avg price
$8.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Hummus Guy▭ Baba Small Batch
Distribution · 30% of score13·50
T
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Hummus Guy
only Baba Small Batch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Hummus Guy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Hummus Guy · Baba Small Batch