The Hummus Guy vs Cedar's Mediterranean Foods · Bay Area shelf head-to-head
The Hummus Guy and Cedar's Mediterranean Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cedar's Mediterranean Foods carries more Brand PowerThe Hummus Guy is in more Bay Area grocersCedar's Mediterranean Foods fields the deeper lineup
The Hummus Guy
Cedar's Mediterranean Foods
12
brand power
30
4
products
12
3
categories
5
3
grocers
1
$6.41
avg price
$5.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Hummus Guy▭ Cedar's Mediterranean Foods
Distribution · 30% of score13·4
T
C
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Hummus Guy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Hummus Guy · 3
only Cedar's Mediterranean Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Hummus Guy · Cedar's Mediterranean Foods