The Inspired Cookie Co. vs New Bread · Bay Area shelf head-to-head
The Inspired Cookie Co. and New Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Bread carries more Brand PowerThe Inspired Cookie Co. is in more Bay Area grocersNew Bread fields the deeper lineupNew Bread sits further up the premium end
The Inspired Cookie Co.
New Bread
19
brand power
40
3
products
34
2
categories
6
2
subcategories
13
5
grocers
3
$1.81
price per oz
$2.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Inspired Cookie Co.▭ New Bread
Distribution · 30% of score21·13
T
N
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Inspired Cookie Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Inspired Cookie Co. · 4
only New Bread · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Inspired Cookie Co. · New Bread