The Inspired Cookie Co. vs Sugar Plum Vegan · Bay Area shelf head-to-head
The Inspired Cookie Co. and Sugar Plum Vegan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Plum Vegan carries more Brand PowerThe Inspired Cookie Co. is in more Bay Area grocersSugar Plum Vegan fields the deeper lineupThe Inspired Cookie Co. sits further up the premium end
The Inspired Cookie Co.
Sugar Plum Vegan
19
brand power
38
3
products
26
2
categories
7
2
subcategories
12
5
grocers
2
$1.81
price per oz
$1.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Inspired Cookie Co.▭ Sugar Plum Vegan
Distribution · 30% of score21·8
T
S
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Inspired Cookie Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Inspired Cookie Co. · 4
only Sugar Plum Vegan · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Inspired Cookie Co. · Sugar Plum Vegan