The Lucky Ox vs Hint · Bay Area shelf head-to-head
The Lucky Ox and Hint, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hint carries more Brand PowerHint is in more Bay Area grocersHint fields the deeper lineupThe Lucky Ox sits further up the premium end
The Lucky Ox
Hint
33
brand power
49
9
products
29
4
categories
3
5
grocers
11
39.3¢
price per fl oz
17.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Lucky Ox▭ Hint
Distribution · 30% of score21·46
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water1 vs 4 SKUs
<1% of shelf
only Hint
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Lucky Ox · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Lucky Ox · Hint
