The Lucky Ox vs Trip · Bay Area shelf head-to-head
The Lucky Ox and Trip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trip is in more Bay Area grocersTrip fields the deeper lineup
The Lucky Ox
Trip
33
brand power
37
9
products
14
4
categories
3
5
grocers
7
39.3¢
price per fl oz
32.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Lucky Ox▭ Trip
Distribution · 30% of score21·29
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Lucky Ox
only Trip
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Lucky Ox · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Lucky Ox · Trip