The New Leaf Bakery vs Udi's · Bay Area shelf head-to-head
The New Leaf Bakery and Udi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Udi's carries more Brand PowerUdi's is in more Bay Area grocersUdi's fields the deeper lineup
The New Leaf Bakery
Udi's
21
brand power
44
8
products
19
2
categories
5
6
subcategories
11
3
grocers
13
66.7¢
price per oz
74.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The New Leaf Bakery▭ Udi's
Distribution · 30% of score13·54
T
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The New Leaf Bakery
only Udi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The New Leaf Bakery · 0
no exclusive doors — everywhere The New Leaf Bakery is, Udi's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The New Leaf Bakery · Udi's
