The New Zealand Natural Pet Food Co. vs Smallbatch · Bay Area shelf head-to-head
The New Zealand Natural Pet Food Co. and Smallbatch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The New Zealand Natural Pet Food Co.
no top category Smallbatch doesn’t also play in.
only Smallbatch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere The New Zealand Natural Pet Food Co. is, Smallbatch is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The New Zealand Natural Pet Food Co. · Smallbatch