The Old Spaghetti Factory vs Don Antonio · Bay Area shelf head-to-head
The Old Spaghetti Factory and Don Antonio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Old Spaghetti Factory
no top category Don Antonio doesn’t also play in.
only Don Antonio
no top category The Old Spaghetti Factory doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Old Spaghetti Factory · Don Antonio