The Organic Gourmet vs Knorr · Bay Area shelf head-to-head
The Organic Gourmet and Knorr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Knorr carries more Brand PowerKnorr is in more Bay Area grocersKnorr fields the deeper lineup
The Organic Gourmet
Knorr
0
brand power
54
2
products
39
1
categories
5
1
subcategories
6
1
grocers
13
$4.39
avg price
$2.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Organic Gourmet▭ Knorr
Distribution · 30% of score4·54
T
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Organic Gourmet
no top category Knorr doesn’t also play in.
only Knorr
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Organic Gourmet · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Organic Gourmet · Knorr