The Posh Bakery vs Thomas’ · Bay Area shelf head-to-head
The Posh Bakery and Thomas’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas’ carries more Brand PowerThomas’ is in more Bay Area grocersThomas’ fields the deeper lineup
The Posh Bakery
Thomas’
9
brand power
50
2
products
30
1
categories
3
1
subcategories
5
1
grocers
15
$6.99
avg price
$6.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Posh Bakery▭ Thomas’
Distribution · 30% of score4·63
T
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Posh Bakery
no top category Thomas’ doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Posh Bakery · 0
no exclusive doors — everywhere The Posh Bakery is, Thomas’ is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Posh Bakery · Thomas’