The Real Cereal Company vs Purely Elizabeth · Bay Area shelf head-to-head
The Real Cereal Company and Purely Elizabeth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purely Elizabeth carries more Brand PowerPurely Elizabeth is in more Bay Area grocersPurely Elizabeth fields the deeper lineupThe Real Cereal Company sits further up the premium end
The Real Cereal Company
Purely Elizabeth
26
brand power
75
4
products
49
1
categories
5
10
grocers
20
$1.04
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Real Cereal Company▭ Purely Elizabeth
Distribution · 30% of score42·83
T
carried in 10 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Real Cereal Company
no top category Purely Elizabeth doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Real Cereal Company · 1
only Purely Elizabeth · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Real Cereal Company · Purely Elizabeth
