The Republic Of Tea vs The Tao Of Tea · Bay Area shelf head-to-head
The Republic Of Tea and The Tao Of Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Republic Of Tea carries more Brand PowerThe Republic Of Tea is in more Bay Area grocersThe Republic Of Tea fields the deeper lineupThe Tao Of Tea sits further up the premium end
The Republic Of Tea
The Tao Of Tea
53
brand power
32
169
products
34
4
categories
1
16
subcategories
5
13
grocers
3
$6.37
price per oz
$4.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Republic Of Tea▭ The Tao Of Tea
Distribution · 30% of score54·13
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Republic Of Tea
only The Tao Of Tea
no top category The Republic Of Tea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Republic Of Tea · The Tao Of Tea
