The Spice House vs Oaktown Spice Shop · Bay Area shelf head-to-head
The Spice House and Oaktown Spice Shop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oaktown Spice Shop carries more Brand PowerOaktown Spice Shop fields the deeper lineup
The Spice House
Oaktown Spice Shop
22
brand power
45
6
products
39
3
categories
6
3
subcategories
22
2
grocers
2
$5.99
price per oz
$7.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Spice House▭ Oaktown Spice Shop
Distribution · 30% of score8·8
T
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Spice House
no top category Oaktown Spice Shop doesn’t also play in.
only Oaktown Spice Shop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oaktown Spice Shop · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Spice House · Oaktown Spice Shop
