The Unscented Company vs Shikai · Bay Area shelf head-to-head
The Unscented Company and Shikai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shikai carries more Brand PowerShikai is in more Bay Area grocersShikai fields the deeper lineupShikai sits further up the premium end
The Unscented Company
Shikai
23
brand power
47
4
products
40
3
categories
5
4
subcategories
9
1
grocers
4
91.4¢
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Unscented Company▭ Shikai
Distribution · 30% of score4·17
T
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care1 vs 18 SKUs
T
<1% of shelf
only The Unscented Company
only Shikai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Unscented Company · 0
no exclusive doors — everywhere The Unscented Company is, Shikai is too.
only Shikai · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Unscented Company · Shikai
