Thomas’ vs Odd Bagel · Bay Area shelf head-to-head
Thomas’ and Odd Bagel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas’ carries more Brand PowerThomas’ is in more Bay Area grocersThomas’ fields the deeper lineupOdd Bagel sits further up the premium end
Thomas’
Odd Bagel
50
brand power
19
30
products
6
3
categories
1
5
subcategories
1
15
grocers
6
45.7¢
price per oz
84.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thomas’▭ Odd Bagel
Distribution · 30% of score63·25
O
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Odd Bagel
no top category Thomas’ doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thomas’ · Odd Bagel
