Three Bridges vs Vital Farms · Bay Area shelf head-to-head
Three Bridges and Vital Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vital Farms carries more Brand PowerVital Farms is in more Bay Area grocersVital Farms fields the deeper lineupThree Bridges sits further up the premium end
Three Bridges
Vital Farms
36
brand power
53
10
products
22
4
categories
4
7
grocers
13
$1.12
price per oz
84.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Three Bridges▭ Vital Farms
Distribution · 30% of score29·54
T
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Three Bridges
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Three Bridges · 3
only Vital Farms · 9
both sides measured by the same instruments on the same shelves · see each brand’s full page: Three Bridges · Vital Farms