Tiger vs Bariani Olive Oil · Bay Area shelf head-to-head
Tiger and Bariani Olive Oil, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bariani Olive Oil carries more Brand PowerBariani Olive Oil is in more Bay Area grocersBariani Olive Oil fields the deeper lineupBariani Olive Oil sits further up the premium end
Tiger
Bariani Olive Oil
29
brand power
38
2
products
9
1
categories
3
1
subcategories
4
10
grocers
16
76.1¢
price per fl oz
$1.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tiger▭ Bariani Olive Oil
Distribution · 30% of score42·67
T
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tiger
no top category Bariani Olive Oil doesn’t also play in.
only Bariani Olive Oil
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tiger · 0
no exclusive doors — everywhere Tiger is, Bariani Olive Oil is too.
only Bariani Olive Oil · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tiger · Bariani Olive Oil