Tillen Farms vs Aunt Nellie's · Bay Area shelf head-to-head
Tillen Farms and Aunt Nellie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillen Farms carries more Brand PowerTillen Farms is in more Bay Area grocersTillen Farms fields the deeper lineupTillen Farms sits further up the premium end
Tillen Farms
Aunt Nellie's
52
brand power
16
7
products
4
6
categories
3
9
grocers
5
$1.17
price per oz
28.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tillen Farms▭ Aunt Nellie's
Distribution · 30% of score38·21
T
A
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tillen Farms
only Aunt Nellie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tillen Farms · 6
only Aunt Nellie's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tillen Farms · Aunt Nellie's
