Tina's Burrito vs El Monterey · Bay Area shelf head-to-head
Tina's Burrito and El Monterey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
El Monterey carries more Brand PowerEl Monterey is in more Bay Area grocersEl Monterey fields the deeper lineup
Tina's Burrito
El Monterey
11
brand power
45
2
products
23
1
categories
4
3
grocers
8
$1.35
avg price
$9.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tina's Burrito▭ El Monterey
Distribution · 30% of score13·33
T
E
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tina's Burrito
no top category El Monterey doesn’t also play in.
only El Monterey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tina's Burrito · 1
only El Monterey · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tina's Burrito · El Monterey