Tina's Burrito vs Evol · Bay Area shelf head-to-head
Tina's Burrito and Evol, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evol carries more Brand PowerEvol is in more Bay Area grocersEvol fields the deeper lineup
Tina's Burrito
Evol
11
brand power
35
2
products
16
1
categories
4
1
subcategories
5
3
grocers
6
$1.35
avg price
$5.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tina's Burrito▭ Evol
Distribution · 30% of score13·25
T
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tina's Burrito
no top category Evol doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tina's Burrito · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tina's Burrito · Evol