Tine vs Bellwether Farms · Bay Area shelf head-to-head
Tine and Bellwether Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bellwether Farms carries more Brand PowerBellwether Farms is in more Bay Area grocersBellwether Farms fields the deeper lineupTine sits further up the premium end
Tine
Bellwether Farms
12
brand power
51
2
products
18
1
categories
3
1
subcategories
4
2
grocers
20
$12.22
avg price
$5.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tine▭ Bellwether Farms
Distribution · 30% of score8·83
T
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tine
no top category Bellwether Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tine · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tine · Bellwether Farms