Toblerone vs Cadbury · Bay Area shelf head-to-head
Toblerone and Cadbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadbury carries more Brand PowerCadbury is in more Bay Area grocersCadbury fields the deeper lineup
Toblerone
Cadbury
26
brand power
49
8
products
35
1
categories
6
11
grocers
12
$1.76
price per oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Toblerone▭ Cadbury
Distribution · 30% of score46·50
T
C
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score49·95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Toblerone
no top category Cadbury doesn’t also play in.
only Cadbury
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadbury · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Toblerone · Cadbury
