Tofurky vs Unreal Deli · Bay Area shelf head-to-head
Tofurky and Unreal Deli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tofurky carries more Brand PowerTofurky is in more Bay Area grocersTofurky fields the deeper lineupUnreal Deli sits further up the premium end
Tofurky
Unreal Deli
57
brand power
10
16
products
2
4
categories
1
6
subcategories
1
19
grocers
2
87.7¢
price per oz
$1.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tofurky▭ Unreal Deli
Distribution · 30% of score79·8
U
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tofurky
only Unreal Deli
no top category Tofurky doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tofurky · Unreal Deli
