Tofutti vs Skinny Cow · Bay Area shelf head-to-head
Tofutti and Skinny Cow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tofutti carries more Brand PowerTofutti is in more Bay Area grocersSkinny Cow sits further up the premium end
Tofutti
Skinny Cow
32
brand power
22
5
products
6
3
categories
2
3
subcategories
3
13
grocers
7
8.4¢
price per fl oz
11.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tofutti▭ Skinny Cow
Distribution · 30% of score54·29
S
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tofutti
only Skinny Cow
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tofutti · Skinny Cow
