Tonnino vs Starkist · Bay Area shelf head-to-head
Tonnino and Starkist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tonnino is in more Bay Area grocersStarkist fields the deeper lineupTonnino sits further up the premium end
Tonnino
Starkist
43
brand power
47
17
products
30
2
categories
2
14
grocers
12
$1.68
price per oz
68.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tonnino▭ Starkist
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tonnino
only Starkist
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tonnino · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tonnino · Starkist
