Tony's Chocolonely vs Undercover · Bay Area shelf head-to-head
Tony's Chocolonely and Undercover, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tony's Chocolonely carries more Brand PowerTony's Chocolonely is in more Bay Area grocersTony's Chocolonely fields the deeper lineupUndercover sits further up the premium end
Tony's Chocolonely
Undercover
54
brand power
33
28
products
8
3
categories
5
20
grocers
8
$1.60
price per oz
$2.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tony's Chocolonely▭ Undercover
Distribution · 30% of score83·33
U
carried in 20 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tony's Chocolonely
only Undercover
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tony's Chocolonely · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tony's Chocolonely · Undercover
