Tracklements vs Colman’s · Bay Area shelf head-to-head
Tracklements and Colman’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colman’s carries more Brand PowerColman’s is in more Bay Area grocersTracklements fields the deeper lineupTracklements sits further up the premium end
Tracklements
Colman’s
33
brand power
40
10
products
7
4
categories
4
5
subcategories
5
9
grocers
15
$1.38
price per oz
$2.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tracklements▭ Colman’s
Distribution · 30% of score38·63
T
C
carried in 9 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score57·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tracklements
only Colman’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tracklements · 1
only Colman’s · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tracklements · Colman’s
