Traditional Medicinals vs Yogi · Bay Area shelf head-to-head
Traditional Medicinals and Yogi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Traditional Medicinals carries more Brand PowerTraditional Medicinals is in more Bay Area grocersTraditional Medicinals fields the deeper lineup
Traditional Medicinals
Yogi
56
brand power
23
55
products
9
2
categories
3
20
grocers
1
$8.18
avg price
$4.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Traditional Medicinals▭ Yogi
Distribution · 30% of score83·4
Y
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Traditional Medicinals
no top category Yogi doesn’t also play in.
only Yogi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Traditional Medicinals · Yogi
