Trail Marker Wine Co. vs Bota Box · Bay Area shelf head-to-head
Trail Marker Wine Co. and Bota Box, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bota Box carries more Brand PowerBota Box is in more Bay Area grocersBota Box fields the deeper lineup
Trail Marker Wine Co.
Bota Box
12
brand power
26
2
products
7
2
categories
3
2
subcategories
7
1
grocers
3
$32.09
avg price
$21.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Trail Marker Wine Co.▭ Bota Box
Distribution · 30% of score4·13
T
B
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Trail Marker Wine Co.
no top category Bota Box doesn’t also play in.
only Bota Box
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Trail Marker Wine Co. · 1
only Bota Box · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Trail Marker Wine Co. · Bota Box
