Tree Top vs Mott's · Bay Area shelf head-to-head
Tree Top and Mott's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mott's carries more Brand PowerMott's is in more Bay Area grocersMott's fields the deeper lineupMott's sits further up the premium end
Tree Top
Mott's
22
brand power
44
10
products
22
2
categories
4
2
subcategories
6
9
grocers
11
9.8¢
price per fl oz
33.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tree Top▭ Mott's
Distribution · 30% of score38·46
T
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tree Top
no top category Mott's doesn’t also play in.
only Mott's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tree Top · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tree Top · Mott's
