Tres Agaves vs Filthy · Bay Area shelf head-to-head
Tres Agaves and Filthy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Filthy carries more Brand PowerTres Agaves is in more Bay Area grocersFilthy fields the deeper lineupFilthy sits further up the premium end
Tres Agaves
Filthy
27
brand power
32
5
products
10
3
categories
5
4
subcategories
6
8
grocers
4
45.0¢
price per fl oz
60.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tres Agaves▭ Filthy
Distribution · 30% of score33·17
T
F
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Mixers1 vs 1 SKUs
T
1% of shelf
only Tres Agaves
only Filthy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tres Agaves · 6
only Filthy · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tres Agaves · Filthy
