Tru Fru vs Fruit Riot · Bay Area shelf head-to-head
Tru Fru and Fruit Riot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tru Fru carries more Brand PowerTru Fru is in more Bay Area grocersTru Fru fields the deeper lineupTru Fru sits further up the premium end
Tru Fru
Fruit Riot
57
brand power
32
27
products
8
6
categories
3
16
grocers
6
$1.49
price per oz
95.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tru Fru▭ Fruit Riot
Distribution · 30% of score67·25
T
F
carried in 16 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score89·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tru Fru
only Fruit Riot
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tru Fru · Fruit Riot
