Tru Fru vs Yasso · Bay Area shelf head-to-head
Tru Fru and Yasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tru Fru carries more Brand PowerTru Fru is in more Bay Area grocers
Tru Fru
Yasso
57
brand power
50
27
products
28
6
categories
3
16
grocers
12
$10.69
avg price
$9.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tru Fru▭ Yasso
Distribution · 30% of score67·50
T
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tru Fru
only Yasso
no top category Tru Fru doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tru Fru · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tru Fru · Yasso
