True Delicious vs Enzo's Table · Bay Area shelf head-to-head
True Delicious and Enzo's Table, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Enzo's Table carries more Brand PowerTrue Delicious is in more Bay Area grocers
True Delicious
Enzo's Table
33
brand power
38
11
products
13
1
categories
5
10
grocers
6
$1.83
price per oz
$1.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Delicious▭ Enzo's Table
Distribution · 30% of score42·25
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Delicious
no top category Enzo's Table doesn’t also play in.
only Enzo's Table
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only True Delicious · 6
only Enzo's Table · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Delicious · Enzo's Table
