True Delicious vs Semifreddi’s · Bay Area shelf head-to-head
True Delicious and Semifreddi’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Semifreddi’s carries more Brand PowerSemifreddi’s is in more Bay Area grocersSemifreddi’s fields the deeper lineupTrue Delicious sits further up the premium end
True Delicious
Semifreddi’s
33
brand power
53
11
products
24
1
categories
7
2
subcategories
12
10
grocers
14
$1.83
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Delicious▭ Semifreddi’s
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Delicious
no top category Semifreddi’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only True Delicious · 1
only Semifreddi’s · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Delicious · Semifreddi’s
