True Origin Foods vs Lesserevil · Bay Area shelf head-to-head
True Origin Foods and Lesserevil, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineup
True Origin Foods
Lesserevil
42
brand power
63
10
products
36
5
categories
4
12
grocers
21
47.6¢
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Origin Foods▭ Lesserevil
Distribution · 30% of score50·88
carried in 12 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Origin Foods
only Lesserevil
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only True Origin Foods · 0
no exclusive doors — everywhere True Origin Foods is, Lesserevil is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Origin Foods · Lesserevil