Truff vs Tabasco · Bay Area shelf head-to-head
Truff and Tabasco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tabasco is in more Bay Area grocersTruff fields the deeper lineupTruff sits further up the premium end
Truff
Tabasco
47
brand power
43
25
products
12
4
categories
3
7
subcategories
3
12
grocers
16
$2.88
price per fl oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Truff▭ Tabasco
Distribution · 30% of score50·67
T
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truff
only Tabasco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Truff · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Truff · Tabasco
