Two Bite vs Rubicon · Bay Area shelf head-to-head
Two Bite and Rubicon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rubicon carries more Brand PowerRubicon is in more Bay Area grocersRubicon fields the deeper lineup
Two Bite
Rubicon
32
brand power
47
15
products
25
6
categories
1
8
grocers
15
$6.76
avg price
$10.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Two Bite▭ Rubicon
Distribution · 30% of score33·63
T
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Two Bite
only Rubicon
no top category Two Bite doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rubicon · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Two Bite · Rubicon
