Umyum vs Nuts For Cheese · Bay Area shelf head-to-head
Umyum and Nuts For Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nuts For Cheese carries more Brand PowerNuts For Cheese is in more Bay Area grocersNuts For Cheese fields the deeper lineup
Umyum
Nuts For Cheese
15
brand power
40
6
products
12
5
categories
4
6
grocers
12
$1.97
price per oz
$2.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Umyum▭ Nuts For Cheese
Distribution · 30% of score25·50
U
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Umyum
only Nuts For Cheese
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Umyum · 0
no exclusive doors — everywhere Umyum is, Nuts For Cheese is too.
only Nuts For Cheese · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Umyum · Nuts For Cheese
