Uncle Matt's Organic vs Minute Maid · Bay Area shelf head-to-head
Uncle Matt's Organic and Minute Maid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Uncle Matt's Organic carries more Brand PowerUncle Matt's Organic is in more Bay Area grocersMinute Maid fields the deeper lineupUncle Matt's Organic sits further up the premium end
Uncle Matt's Organic
Minute Maid
44
brand power
34
21
products
24
2
categories
1
7
subcategories
6
16
grocers
9
19.1¢
price per fl oz
9.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Uncle Matt's Organic▭ Minute Maid
Distribution · 30% of score67·38
M
carried in 16 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Uncle Matt's Organic
only Minute Maid
no top category Uncle Matt's Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Uncle Matt's Organic · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Uncle Matt's Organic · Minute Maid
