Undercover vs Tony's Chocolonely · Bay Area shelf head-to-head
Undercover and Tony's Chocolonely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tony's Chocolonely carries more Brand PowerTony's Chocolonely is in more Bay Area grocersTony's Chocolonely fields the deeper lineupUndercover sits further up the premium end
Undercover
Tony's Chocolonely
33
brand power
54
8
products
28
5
categories
3
8
grocers
20
$2.21
price per oz
$1.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Undercover▭ Tony's Chocolonely
Distribution · 30% of score33·83
U
carried in 8 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Undercover
only Tony's Chocolonely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Undercover · 0
no exclusive doors — everywhere Undercover is, Tony's Chocolonely is too.
only Tony's Chocolonely · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Undercover · Tony's Chocolonely
