Unreal vs L'amourette · Bay Area shelf head-to-head
Unreal and L'amourette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersL'amourette sits further up the premium end
Unreal
L'amourette
58
brand power
44
25
products
27
4
categories
3
21
grocers
11
$2.03
price per fl oz
$2.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Unreal▭ L'amourette
Distribution · 30% of score88·46
carried in 21 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Unreal
only L'amourette
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Unreal · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Unreal · L'amourette
