Unreal vs Ritter Sport · Bay Area shelf head-to-head
Unreal and Ritter Sport, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersRitter Sport fields the deeper lineup
Unreal
Ritter Sport
58
brand power
41
25
products
34
4
categories
3
21
grocers
10
$2.03
price per fl oz
$1.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Unreal▭ Ritter Sport
Distribution · 30% of score88·42
carried in 21 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy19 vs 32 SKUs
1% of shelf
only Unreal
only Ritter Sport
no top category Unreal doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Unreal · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Unreal · Ritter Sport
