Upcircle vs Acure · Bay Area shelf head-to-head
Upcircle and Acure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acure carries more Brand PowerAcure is in more Bay Area grocersAcure fields the deeper lineupUpcircle sits further up the premium end
Upcircle
Acure
19
brand power
43
4
products
26
3
categories
3
4
subcategories
12
1
grocers
5
$25.09
price per fl oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Upcircle▭ Acure
Distribution · 30% of score4·21
U
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Upcircle
only Acure
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Upcircle · 0
no exclusive doors — everywhere Upcircle is, Acure is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Upcircle · Acure
