V-dog vs Open Farm · Bay Area shelf head-to-head
V-dog and Open Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Open Farm carries more Brand PowerOpen Farm is in more Bay Area grocersOpen Farm fields the deeper lineupOpen Farm sits further up the premium end
V-dog
Open Farm
20
brand power
37
7
products
33
2
categories
3
2
subcategories
5
1
grocers
2
$1.39
price per oz
$2.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ V-dog▭ Open Farm
Distribution · 30% of score4·8
V
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only V-dog
no top category Open Farm doesn’t also play in.
only Open Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only V-dog · 0
no exclusive doors — everywhere V-dog is, Open Farm is too.
only Open Farm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: V-dog · Open Farm
