Vārah Gourmet vs From The Fields’ · Bay Area shelf head-to-head
Vārah Gourmet and From The Fields’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vārah Gourmet
no top category From The Fields’ doesn’t also play in.
only From The Fields’
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Vārah Gourmet is, From The Fields’ is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vārah Gourmet · From The Fields’
