Velveeta vs Goodles · Bay Area shelf head-to-head
Velveeta and Goodles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodles carries more Brand PowerGoodles is in more Bay Area grocersGoodles fields the deeper lineupGoodles sits further up the premium end
Velveeta
Goodles
44
brand power
51
13
products
27
3
categories
2
3
subcategories
5
8
grocers
15
53.3¢
price per oz
88.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Velveeta▭ Goodles
Distribution · 30% of score33·63
V
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Velveeta
only Goodles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Velveeta · 2
only Goodles · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Velveeta · Goodles